Most MVPs fail before they launch — not because the idea was bad, but because 'minimum' quietly became 'everything.' After shipping dozens of MVPs, we've compressed the process into a repeatable 15-day sprint. Here's exactly how it works, whether you build with us or on your own.

Days 1–2: Ruthless scoping

We start with one question: what is the single action a user must complete for this product to prove its value? Everything that doesn't serve that action gets cut. The output is a one-page spec: one core flow, three or fewer supporting features, and an explicit 'not building' list — which is usually longer than the build list.

Days 3–4: Design just enough

We don't produce 40-screen Figma files. We design the core flow at high fidelity and everything else with a component library. A consistent design system (we use shadcn/ui and Tailwind) makes 'good enough everywhere' fast, and 'excellent' where it counts.

Days 5–12: Build with an AI-accelerated pipeline

  • Boring, proven stack: React + TypeScript frontend, managed Postgres, serverless or containerized backend
  • Auth, payments, and email via managed services — never hand-rolled
  • AI coding assistants for scaffolding and tests; senior engineers for architecture and review
  • Deploy to production on day 5 — every day after that ships to a real URL
  • Analytics and error tracking wired in from the first deploy, not after launch

Days 13–14: Harden and instrument

Two full days for edge cases, mobile testing, load-time optimization, and analytics validation. This is the difference between an MVP that impresses early users and one that quietly loses them to bugs nobody logged.

Day 15: Launch — for real

Launch means live domain, working payments, monitored errors, and a feedback channel. We also set up a simple metrics dashboard: activation rate, retention proxy, and the one metric the founder committed to in scoping.

An MVP's job is to generate evidence, not revenue. Revenue is what you build on the evidence.

Why 15 days beats 6 months

The obvious benefit is cost. The real benefit is learning speed: every week your product isn't in front of users is a week of guessing. Teams that launch in 15 days iterate on real feedback while their competitors are still debating feature lists. If you want the 15-day treatment for your idea, we run a free scoping call — you'll leave with a one-page spec either way.